TOBi’S NIGERIAN ROOTS SHINE IN VIDEO FOR NEW SINGLE “DOLLAS AND CENTS”
TOBi’S NIGERIAN ROOTS SHINE IN VIDEO FOR
NEW SINGLE “DOLLAS AND CENTS”
“… TOBi seamlessly shifting between rap, r&b, jazz and afrobeat with smooth flows and raspy vocals…” The FADER
“With his weathered and wizened voice that effortlessly oscillates between singing and MCing atop butter-smooth, jazzy production, TOBi has been winning the attention of music lovers everywhere.” Complex
“ The Nigerian-Canadian singer and rapper TOBi redefines soul music by combining his diverse musical influences while representing his Nigerian upbringing.” OKAYAFRICA
“Meet TOBI: Your next international hip-hop soul music sensation.” The Source
Rising Brampton raised, TOBi releases a video for the new Afrobeat inspired single, “Dollas and Cents.” Continuously connecting to his birthplace and roots the video was partly shot in Lagos as well as directed by Lagos native, Ifeme C.S. The premise of the video dives into a long distance relationship where the lead Tiwa Pearl (recently seen in Black is King).
“I was supposed to be in Nigeria in March 2020 for the first time since I left as a child. The pandemic ruined that plan but I still wanted to connect with the motherland and cook up a video across the Atlantic. so that’s exactly what we did and it was a dope experience to work with creatives in the Naija scene. The dancer in the video (Tiwa) was actually cast in Black is King as well and I didn’t know until I was watching it. It’s great to connect with other ppl in the diaspora and keep building those connections,” says TOBi.
Recently the rising star announced his partnership with Same Plate Entertainment/RCA Records “Dollas and Cents.” The groovy and soulful bop sonically highlights Black joy as a form of resistance. Produced by the UKs Afrobeat go-to, Juls, the pair showcase their diverse diasporic lineage and the magic created when working together.
In April 2020, TOBi released STILL + a deluxe version of his debut album which explored themes of vulnerability, post traumatic growth, self-reflection and masculinity of his time immigrating from Nigeria to Canada. STILL + added two new singles: “Holiday” produced by !llmind as well as “Paid,” followed by the City Blues Remix featuring The Game; “180 Remix” featuring Kemba and the “24” remix featuring all Torontonians SHAD, Haviah Mighty, Jazz Cartier and Ejji Smith. The project has a combined total of 17M streams across all streaming platforms. In January 2020, Complex Magazine voted TOBi as a top artist to watch.
“We cannot be more pleased with how TOBi has developed as an artist and are incredibly supportive of his endeavors, says Jonathan Master, SVP, RCA Records /President, Same Plate Entertainment. Over the past year it has become obvious that his music and brand have an international reach and we are excited about partnering with RCA to actualize the global vision.”
2019 would prove to be an impactful year for the 26 year old Nigerian-Canadian, having his single “City Blues,” premiering with Zane Lowe and Paper Magazine; performing to a sold out crowd in his hometown of Toronto, being featured on The Game’s Born 2 Rap album in “Carmen Electra,” Party Pupils “One Two Things” and Big Gigantic’s “Supergiant.” He continued the momentum performing an original song, “Beige” on the international COLORS platform, having his single, “Ride” featured in the 2019 season of HBO’s Ballers as well as teaming up with Soulection’s Sango in bouncy single, “Faces.” Celebrities like Keri Hilson, Tiffany Haddish, Jamie Foxx and everyone’s favorite Uncle Snoop called TOBi the voice of the culture and of the youth.
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