Press Release



Swagger Rite Detour Art


(Toronto, ON – March 26, 2021) – Today, Sony Music Entertainment Canada Inc. artist Swagger Rite releases his eight-track EP entitled, Detour. Click HERE to stream/buy the project.

Detour combines previously released singles, including “Heart Broke Rockstar Sh*t” and his most recent ode to NWA, “Compton,” with four unreleased new tracks, all penned by Swagger Rite himself. The Toronto-born rapper has a deep appreciation of music and draws inspiration from all genres, from Rock to Hip Hop, Trap, R&B and Pop.

He aimed to create an EP to reflect the diversity of his tastes, saying, “I don’t want people to press play on my project with pre-conceived expectations of what I should sound like. I listen to all sorts of music, and I can make all sorts of music, and I want my fans to come along on this journey with me.”

“Weston Rd. Freestyle” leads the EP release and is a two-minute display of lyrical venom, showing reverence for his hometown neighbourhood in Toronto. Swagger Rite credits his team and “day ones” for the collaborative effort in bringing Detour to life, noting that this track is a reminder of his lyrical ability and an opportunity to put on for his community and create a moment with his crew. Click HERE to watch the video.

Swagger Rite has been keeping his fans satiated during the pandemic by continuously churning out original content via socials. Most recently, the flashy, and always best-dressed chameleon, launched his new Carversations series on his IGTV, where Swagger Rite gives viewers a window into how his environment and collaborators have influenced both him, and his music. Click HERE to watch the most recent episode with fellow Canadian collaborator, and feature on the EP, Eva Shaw.

Detour speaks to the winding road of Swagger Rite’s rise to the top, and the sounds pay homage to the Hip Hop elements that influenced his raw realities. Stream/buy the EP HERE.

Detour Tracklist:

  1. Like That
  2. Drugs & Love ft. Roy Woods
  3. Compton ft. Eva Shaw, $ha Hustle
  4. Spicy
  5. Heart Broke Rockstar Sh*t
  6. Isolated
  7. We Made It
  8. Weston Rd. Freestyle

About Swagger Rite
Since making his debut into the music industry with his 2016 mixtape P.O.M.E. (Product Of My Environment), Toronto artist Swagger Rite has crafted his sound to draw from multiple genres to convey life experiences rooted in street tales and limitless dreams.

In 2019, Swagger Rite released his debut album, The Swagged Out Pedestrian, allowing him to reach multiple milestones for a new artist. Some of those moments include performing shows throughout the United States, playing Veld Festival in Toronto, having his single “Drop Top” showcased in HBO’s Euphoria, and a feature in CBC Music’s mini-series Drakes Plan. While the sounds of hip-hop, R&B, pop, and rock have always permeated Swagger Rite’s music, on his 2021 EP Detour, the Canadian rapper reveals new layers and depth to his artistry.