SWAGGER RITE RELEASES VIDEO FOR “DROP TOP” FEAT. YELLA BEEZY & FLIPP DINERO TODAY!
SONY MUSIC CANADA/RECORDS, LLC RAPPER
RELEASES VIDEO FOR “DROP TOP” FEAT. YELLA BEEZY & FLIPP DINERO TODAY!
The Trap Trio Takes Over Toronto in a Luxurious and Chaotic New Clip
(Tuesday September 24th, 2019 – Toronto) Today, Sony Music Canada/RECORDS LLC Toronto rapper Swagger Rite launches the video for his debut track “Drop Top” feat. Yella Beezy & Flipp Dinero!
Watch “Drop Top” ft. Flipp Dinero & Yella Beezy: HERE
Buy/Stream “Drop Top” ft. Flipp Dinero & Yella Beezy: HERE
Defying his city’s trend towards melodic and gauzy rap-n-b, Toronto’s Swagger Rite makes his bones with rough-and-tumble trap music. Collecting coupes in a chaotic heist with two famous friends, Swagger Rite shares the video for “Drop Top.” Sneaking into a dealership with a crew of trusty associates, Swagger Rite invites his friends Yella Beezy and Flipp Dinero to the shop. The trio dance around six-figure-value coupes, while dozens mosh to the booming bass and creeping piano. A rising star in his hometown, Swagger Rite comes into his own with “Drop Top,” earning major co-signs from two rising stars from his neighbors to the South.
About Swagger Rite:
Growing up on the West Side of Toronto, Swagger Rite started rapping at the age of 13, finding equal inspiration in technical, old-school rappers like Big Daddy Kane as aggressive trapsters like Waka Flocka Flame and Gucci Mane. In recent years, Swagger Rite began to find his voice, and his fans, on SoundCloud, sharing anthems as diverse as the Caribbean-flavored “Friends” and the mournful “Judah,” which samples XXXTentacion‘s “Jocelyn Flores.” Prior to the NBA Finals, Swagger Rite gained traction with the Toronto Raptors anthem “Finals,” which earned over 200k plays on SoundCloud. Earlier this year, Swagger Rite shared “In Love With The K,” which racked up over 3.2 million views as a WorldStarHipHop exclusive. “Drop Top” was featured in the third episode of the HBO show “Euphoria” starring Zendaya alongside executive producers Drake and Future the Prince. An American teen drama series, Euphoria premiered on HBO on June 16, 2019.
Getting his first taste of the industry as a dancer in Toronto, Swagger was discovered by well-known music video vanguard, Director X, and was hand selected to dance in Rihanna’s “Pon De Replay” video and various Sean Paul videos. Growing up near Toronto’s Weston Road (noted on Drake’s “Weston Road Flows”), Swagger Rite saw a life full of dualities; success and heartbreak, hustling and blue-collar work, fame and dead ends. These same dualities envelop his music strongly and allow him to share the complexities of his community. In creating his own music, Swagger has amassed a following of supporters via indie releases on Soundcloud (over 2.5 million combined streams), which includes a notable collaboration with Ski Mask the Slump God and Kid Buu titled “Drop”. Though much of his music is rooted in trap, the self-described 27-year-old “old soul” finds much influence in the Golden era of rap music: Tupac, Bone Thugs-N-Harmony, Method Man, Redman, Cypress Hill, and Big Daddy Kane, to name a few. Swagger Rite will be releasing a new EP filled with trappy, melodic hits and mosh-pit anthems later this year.
Photo Credit: Hyghly Alleyne
Made possible with the support of the Ontario Creates