Press Release

SONY MUSIC ENTERTAINMENT CANADA INC. SIGNS CANADIAN SINGER-SONGWRITER SACHA

FOR IMMEDIATE RELEASE 

Sacha

SONY MUSIC ENTERTAINMENT CANADA INC. SIGNS CANADIAN SINGER-SONGWRITER SACHA

SACHA TO PERFORM AT THE CANADIAN COUNTRY MUSIC AWARDS BROADCAST ON SATURDAY, SEPTEMBER 16

SachaPhoto Credit: Austin Chaffe

[September 14, 2023 – Toronto, ON] Sony Music Entertainment Canada Inc. is pleased to announce the newest signing of singer-songwriter, SACHA.

About the signing, SACHA shares, “I’m thrilled that I’ve found my home at Sony Music Canada, where I’ll continue to craft songs that resonate with the heart and soul of every listener. Sony Music Canada has consistently demonstrated their ability to align their global efforts to break artists in a big way. Together with my management team at Starseed, I couldn’t feel more championed to support this next phase of my journey.”

A star quickly on the rise, SACHA, has been making a name for herself in the global country music scene with two EP’s already under her belt, and multiple Canadian, U.S., and U.K. performances, including 15+ U.S. dates on CMT’s Next Women of Country tour with Maddie and Tae, the legendary Kee to Bala Festival in Ontario, Boxcar Country Music Festival in New Brunswick, and The Long Road Festival in England. Earlier this year, she released her empowering and relatable single Confident featuring fellow Sony Music Canada artist, Tyler Shaw, and the duo will be teaming up again to perform the track live at the 2023 Canadian Country Music Awards in Hamilton, Ontario on September 16. The awards will air live at 8 p.m. ET/PT on CTV, CTV.ca, and the CTV app. Visit https://ccma.org/ for more information.

SACHA grew up in Warkworth, Ontario with her siblings and musician parents, and it’s there where her dreams of becoming a performing artist were formed. She began singing and writing songs in her teenage years, noting Patsy Cline and Taylor Swift as early influences. Underpinned by a devoted drive to pursue her passion, SACHA committed herself to music and self-released her debut EP, The Best Thing, in 2020, which included the standout track Standards.” Making waves in the global country music scene, she became iHeart Radio’s Future Star, and joined CMT’s Next Women of Country class of 2021. In early 2022, SACHA released her sophomore EP, We Did, cementing herself as a talented storyteller and performer, and earning her first Platinum-certification with the track What The Truck alongside The Reklaws. 

With more music and tour dates on the way in 2024, SACHA’s ascension to stardom is only just beginning.

Follow Sacha:

Website | Instagram | TikTok | Facebook | YouTube 

Listen:

Spotify | Apple Music | Amazon

More about SACHA:

SACHA has been featured in major television, print and online press including CMT, Music Row Magazine, American Songwriter, Rolling Stone Country, Billboard and The Boot, and she has also appeared U.S. and Canadian A-list editorial playlists on Spotify, Apple, and Amazon Music. Last year, SACHA celebrated the global premiere of her music video “Pretty Please” on CMT’s Time Square Billboard in New York City and was nominated for Rising Star at the 2022 CCMA Awards. She also landed her first-ever CCMA Award for Top Selling Canadian Single for “What The Truck” alongside The Reklaws. That same weekend SACHA was also named the winner of SiriusXM’s Top of The Country contest and then toured across the U.S. with Maddie and Tae. Fresh off her Canadian anthem performance at the 2023 NHL All Star game and the release of her latest single “Confident” featuring Tyler Shaw, SACHA is primed for an incredible season ahead.