SONY MUSIC CANADA/RECORDS, LLC INTRODUCE RAPPER SWAGGER RITE
DEBUT TRACK “DROP TOP” FEAT. YELLA BEEZY & FLIPP DINERO OUT TODAY!
“DROP TOP” FEATURED IN HBO SHOW “EUPHORIA” JUNE 30TH
(Friday June 28th, 2019 – Toronto) Sony Music Canada/RECORDS, LLC are extremely proud to introduce the JV signing of Toronto rapper Swagger Rite who launches his debut track “Drop Top” feat. Yella Beezy & Flipp Dinero today!
Listen and download “Drop Top” feat. Yella Beezy & Flipp Dinero HERE
On “Drop Top” Swagger Rite recruits Dallas, Texas’s lyrical powerhouse, Yella Beezy, and multi-platinum recording artist, Flipp Dinero, to trade verses on this gritty trap-infused tour de force. Off the top, 5 note minimalist piano lines, join heavy yet sparse percussion, leading straight into the song’s signature chorus before verses are exchanged across the 3 MC’s. Texas rapper, Yella Beezy, notorious for his no nonsense flow and Brooklyn rapper, Flipp Dinero, renowned for his unique sound and versatility, excel on Swagger Rite’s debut.
Striking while the iron is hot, Swagger Rite’s “Drop Top” will be featured in the 3rd episode of the brand new HBO show “Euphoria” starring Zendaya alongside executive producers Drake and Future the Prince on Sunday June 30th. An American teen drama series, Euphoria premiered on HBO on June 16, 2019.
About Swagger Rite:
Growing up on the West Side of Toronto, Swagger Rite started rapping at the age of 13, finding equal inspiration in technical, old-school rappers like Big Daddy Kane as aggressive trapsters like Waka Flocka
Flame and Gucci Mane. In recent years, Swagger Rite began to find his voice, and his fans, on SoundCloud, sharing anthems as diverse as the Caribbean-flavored “Friends” and the mournful “Judah,” which samples XXXTentacion’s “Jocelyn Flores.”
Getting his first taste of the industry as a dancer in Toronto, Swagger was discovered by well-known music video vanguard, Director X, and was hand selected to dance in Rihanna’s “Pon De Replay” video and various Sean Paul videos. Growing up, Swagger Rite saw a life full of dualities; success and heartbreak, hustling and blue-collar work, fame and dead ends. These same dualities envelop his music strongly and allow him to share the complexities of his community. In creating his own music, Swagger has amassed a following of supporters via indie releases on Soundcloud (over 2.5 million combined streams), which includes a notable collaboration with Ski Mask the Slump God and Kid Buu titled “Drop”. Though much of his music is rooted in trap, the self-described 27-year-old “old soul” finds much influence in the Golden era of rap music: Tupac, Bone Thugs-N-Harmony, Method Man, Redman, Cypress Hill, and Big Daddy Kane, to name a few. Prior to the 2019 NBA Finals, Swagger Rite gained traction with the Toronto Raptors anthem “Finals,” which earned over 243k plays on SoundCloud.
Photo Credit: Hyghly Alleyne
Swagger Rite is preparing to blow up in a big way in Summer ’19 and will be releasing a new EP filled with trappy, melodic hits and mosh-pit anthems later this year.
Made possible with the support of the Ontario Creates