Laye Releases New Track “I Could Die”
I COULD DIE
29 April 2022 – Toronto, Canada – Today, Montreal-born singer-songwriter laye releases her newest track “I Could Die.” A dystopian pop gem, “I Could Die” showcases the artist’s talent for mixing sultry, playful vocals and gentle melodies with signature dark lyrics. As always, laye’s interior world sounds simultaneously apocalyptic and cheery.
“I Could Die” is the first single back after a break that coincided with the Covid pandemic and some intense personal reflection. Says laye “the song is initially about feeling pretty low and tired to the point of nearly wanting to give up, but then it’s contrasted with the internal battle and urge to keep pushing forward. It’s important to feel everything–even when that can sometimes be dark–as opposed to feeling nothing at all. There’s still hope when you’re able to feel. Mental health has been such a big component of my life, and feeling like I’m on the edge has been a really constant companion. This was the ultimate inspiration for the song. So from that, the song became more playful even though the lyrics started off a bit dark. I love that juxtaposition of dark and light.”
Co-Written and co-produced with Jake Davis (Charlie Puth, Loud Luxury, Galantis, James TW, Sam Feldt) along with Taylor Wilzbach (Kiiara, Monsta X), laye dives deep into the darkness of her psyche, turning out beautiful pop jams. For laye, one of the gifts of her new music is giving listeners the opportunity to feel something and know that “someone else is in that headspace and you aren’t alone. It doesn’t make anything easier, but giving listeners a sad song, lyrically, with something playful to hold onto makes feeling your way through those sad emotions more palatable. It’s like a bitter pill with a bit of sugar.”
laye first floated onto the scene and released four tracks in 2018. Her film noir inspiration, ode to old school 70s horror movies, and gothic-inspired collages perfectly complement her sultry, alt-flavored pop, and guide her 2019 album lonesome, which was created over the course of four years with a slew of legendary pop and hip-hop producers, including Lauren Christy (Dua Lipa, Avril Lavigne), Federico Vindver (Jennifer Lopez, Lauryn Hill, G-Eazy, A$AP Rocky), FNZ, Ben Harrison & Ibrahim Asmar (Rihanna, Rita Ora), Mike Wise (Ellie Goulding, Chainsmokers, Upsahl), Alex Hope (Troye Sivan), Pomo (Mac Miller, Anderson .Paak) and Joel Stouffer (bülow, Dragonette).
Now, after a three year hiatus, laye is set to release hotly-anticipated new music. She says, “it’s so exciting to get back out there with a song that feels so me.” Working with close collaborators on the tracks and accompanying visuals, laye has created an arresting world of music in which listeners can lose themselves.
laye’s new music showcases the artist’s talent for creating atmospheric pop music, never compromising on either her vision or a solid hook. For laye, making pop music is a big umbrella full of creative potential and opportunity. “I think people are really redefining what it means to be a pop artist today. When you hear ‘pop’ I think your mind goes to one specific type of song, but ‘pop’ is almost always a mix of genres, and it’s up to you to choose what you want to do with it” she says.
As a singer and songwriter, laye is coming into her own and exploring the next chapter of her evolution as an artist. With over 11 million global streams for lonesome, and features in FASHION and Paper magazines, laye is one of our most exciting young pop artists, pursuing a vision all her own while creating beautifully dark pop gems.
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