laye RELEASES CANADIAN VIDEO PREMIERE FOR “sicker” VIA “FASHION MAGAZINE” TODAY!
Photo credit: Kareem Ellis
Debut Album lonesome Released July 26th
(Friday September 13th, 2019 – Toronto) Sony Music Entertainment Canada Inc.’s Montreal based alt/pop recording artist laye, releases the shimmering new video for her single “sicker” from her debut album lonesome via “FASHION Magazine” for a Canadian exclusive, today!
Watch the “FASHION Magazine” video premiere for “sicker”: HERE
One of lonesome’s jewel-in-the-crown tracks, “sicker” brings together some of laye’s signature soundscapes. From skeletal yet immersive drum patterns to bass-heavy 90s trip-hop and light touches of trap, the multi-textured song vacillates between being a song of self-reflection and a party jam. Layered upon the rich synth is laye’s ethereal, super-smooth vocals, which go from commanding to vulnerable within seconds.
For the accompanying video, laye teamed up with her friend and makeup artist/Director, Summer O’Grady, who laye says, “really shaped and made this video what it is.” The sultry video starts out with laye in a fun house-esque mirrored room, where everything is askew, and then follows her journey into a neon drenched, candle lite room where she is amongst others who are decked out in facial piercings and body modifications.
For laye “sicker” is about the struggle of being confident in who you are. laye tells “FASHION Magazine”, “It is, in short, about loving yourself the way others love you but not based on how others love you. “sicker” represents that loosely. It is me along with three others, just being able to love ourselves, love the way we are, paired with a visual fashion/aesthetic twist courtesy of the director, Summer O’Grady.”
For laye, lonesome has been an epic undertaking. The project involved crafting songs over a four-year period and had laye travelling to New York, Los Angeles and Toronto to work with a slew of legendary pop and hip-hop producers. The venerable list includes Lauren Christy (G-Eazy, Dua Lipa), Federico Vindver (Jennifer Lopez, Lauryn Hill, FNZ, G-Eazy, A$AP Rocky), Ben Harrison & Ibrahim Asmar (Rihanna, Rita Ora), Mike Wise (laye – no love lost, Ellie Goulding, Chainsmokers, Upsahl, (bülow, Allie X), Alex Hope (Troye Sivan, Alec Benjamin, Marina), Pomo (Mac Miller, Anderson .Paak) and Joel Stouffer (bülow, Dragonette).
Armed with a crew of sonic heavyweights, laye has curated a collection of sounds for lonesome that boldly represents her ambition, namely to change the pop game.
Tracks like, “milk n honey” and “no love lost” (currently blowing up Spotify and iTunes charts and playlists), are perfect examples of how a song can sound so intimate that you feel like you are eavesdropping on a closed-door conversation. The way laye sings brutally honest statements makes listeners think they are glancing at unsent text messages nobody is supposed to see. Whether she is navigating the complexities of love and lust in the digital age (“goldfinger”, “better” and “boy” feat. BIA) or how she analyzes her own feelings in the brilliant and beautiful anti-ballad, “lonely anthem”, laye’s songs sound like classified information.
It’s exactly this depth and range that secured laye a prime slot at Osheaga this past summer, a performance that was career-defining for the artist. Having already cut her teeth as the opening act for a number of shows, including ambient rock band, Cigarettes After Sex, laye’s own hypnotic presence on stage reflects her music—she prefers to captivate a crowd with composure and a sense of secrecy.
Made possible with the support of the Ontario Creates