laye DEBUT VIDEO FOR SINGLE “goldfinger” RELEASED TODAY!
CLICK HERE TO WATCH
(Toronto, ON – June 15th, 2018) – Sony Music Entertainment Canada Inc. recording artist laye releases the video for her debut single “goldfinger” today. Shot in Toronto with Producer Sara Elgamal (Daniel Caesar, Sampha, Sonder) and Director Nicole Simmons the video showcases laye’s emotionally dynamic yet laid back performance. The video utilizes a modern Retro Luxe theme applying moody lighting, vintage 70’s and 80’s settings and props to set the stage for this bare all emotional excursion. The slow brooding “goldfinger” transcends a sense of loss with the passion of triumph. The song takes a confident, self-assured stance on relationships that have gone bad letting the people that have hurt you know they have – but also letting them know you’re fully over it. In the video cool edits exploit VHS glitching, kaleidoscope effects, grain, vintage filters and PIP to super serve the emotional tension in the song.
laye dropped her Lauren Christy (G-Eazy, Dua Lipa) and Federico Vindver (Jennifer Lopez, Lauryn Hill, Pitbull) produced single “goldfinger” to great fanfare on June 1st and is available on all DSP’s.
Listen and download “goldfinger” here: http://smarturl.it/layegoldfinger
Born in Montreal, laye is a unique new artist, a multi-instrumentalist (piano/keys, guitar and ukulele) with a striking vocal style, prolific songwriting ability and a dark dreamy aesthetic that informs everything from her music to her social media feeds. She is never complacent, always inspired and as she is focused on establishing herself as a singer/songwriter, she considers her overall aesthetic to be equally important when it comes to her musical identity.
It’s only been about three years since laye first started to experiment with making her own music, but she’s already been able to carve out a unique artistic path, one that is shaped by various influences—from art to photography to 90’s fashion and her own experiences. Her honest reflection of the past is a driving force of continual motivation.
laye’s desire for new experiences, learning and collaboration drew her to Toronto, Los Angeles, New York and beyond. She ravenously attended writing and recording sessions and kept adding songs to her works-in-progress. Between August 2017 and April 2018 laye wrote approximately 50 songs working with established producers including Lauren Christy (G-Eazy “Me Myself and I”, Dua Lipa “Blow Your Mind”), FNZ (G-Eazy, A$AP Rocky, Denzel Curry, Fetty Wap), Ben Harrison & Ibrahim Asmar (Rihanna, Rita Ora, James Arthur, Blvk Jvck), Pomo (Anderson .Paak, Mac Miller).
“With every new experience comes new inspiration,” laye says of the exciting road ahead of her. “I’m always grateful to be put in new situations and have opportunities to grow because learning and evolving are so important to me as an artist. The last year has been such a period of growth as an artist and a person—so I’m looking forward to sharing everything with the world.”