Press Release


“the world is flat and this is the edge//”


FOLLOWS SUCCESS OF “how will i rest in peace if i’m buried by a highway?//

DEBUT EP how will i rest in peace if i’m buried by a highway?// TO RELEASE APRIL 3rd, 2020

(March 12,  2020) – Today, rising alternative artist, KennyHoopla, releases his new single, “the world is flat and this is the edge//” off of his forthcoming debut EP out April 3rd. Watch the visualizer HERE.

The new track is a follow-up to how will i rest in peace if i’m buried by a highway?//, which is currently charting at alternative radio in major markets as well as SiriusXM’s ‘Alt Nation.’ The track was highlighted as Zane Lowe’s “World First” on Beats 1 and was featured on The FADER who proclaimed the song is “a propulsive banger bursting at the seams with life.”  Pigeons & Planes included KennyHoopla as an ‘Artist To Watch’ for 2020, stating his music is “built to last.”

The new music follows the release of “Sore Loser//”, which also received significant support from Zane Lowe, as well as “Lost Cause//”. The latter was critically praised by Pigeons & Planeswho featured him among their “Best New Artists of the Month” last July, proclaiming, “His most recent few songs are his best yet, and the evolving sound is starting to lay the foundation for a genre-agnostic artist with ambitions beyond following the latest trends,” while Ones To Watch added, “KennyHoopla is a perfectly indescribable enigma that we simply cannot get enough of.”

Having already gained international attention, KennyHoopla was featured on Jack Saunders ‘Jack’s Tips for 2020’ show on BBC Radio 1 in February, forecasting the best new artists for the new year. Live on the show, Saunders predicted: “This guy is going to be the most exciting prospect out of everyone who we play for 2020 in terms of new bands and artists coming forward.”

DIY singer-songwriter KennyHoopla took his wavy, genre-agnostic indie sound from motel room recordings to packed out shows in 2019 with breakout single “Lost Cause//” and a go-for-it, all-or-nothing mentality.

The Cleveland-born, Wisconsin-based performer, Kenneth La’ron aka KennyHoopla (inspired by a scene in Spongebob, no less), started making music just three years ago in a rare collision of artistic synergy. “I used to breakdance, I used to paint, I used to do photography. I thought if I could conquer every art medium, I’d get closer to it,” says Kenny. “Something in me kept telling me it was time to make music.”

KennyHoopla grew up absorbing a diverse variety of music, art and breakdancing; The Drums, Funeral Suits, Common and Teen Suicide are credited as some of his greatest influences. His music is intimate, thoughtful and self-labeled as “new wave nostalgia.” KennyHoopla has performed alongside Injury ReserveJack HarlowOmar ApolloTrapoYung GravyAlex WileyBeabadobeeYoshi Flower and Gabriel Black.

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