Press Release


how will i rest in peace if I’m buried by a highway?//


Clash – “utterly unique”

NME – “Some of the most sure-footed and purposeful indie-rock to be released so far this year. 

(May 15, 2020) – Trailblazing alternative artist KennyHoopla releases his debut EP how will i rest in peace if I’m buried by a highway?// via Mogul Vision/Arista Records today. Listen HERE. The EP includes the previously released title track which is currently charting in the Top 20 at US & Canadian alternative radio, premiered as Zane Lowe’s ‘World First’ on Beats 1, and was praised by The Fader for its “new wave energy” and for “bursting at the seams with life,” as well as “the world is flat and this is the edge//’ which received a playlist addition at 6 Music as well as heavy rotations across BBC Radio 1 and Radio X, and was praised by Ones To Watch as an “existential anthem”. On Tuesday, KennyHoopla dropped the lead single from the EP, “plastic door//” which premiered on BBC Radio 1 as an Annie Mac ‘First Play’. Included on the EP is “sore loser//” which was also premiered with Zane Lowe and was praised as “new wave nostalgia” by Pigeons & Planes. Both “sore loser//” and “plastic door//” were produced by Day Wave.

KennyHoopla says, “this EP is an introduction to the world of Kennyhoopla, sonically and metaphorically. I’d say it’s really a couple of loose memories being processed for the first time into a playlist.”


  1. thinking out loud//
  2. how will i rest in peace if I’m buried by a highway//
  3. plastic door//
  4. dust//
  5. sore loser//
  6. the world is flat and this is the edge//     


DIY singer-songwriter KennyHoopla took his wavy, genre-agnostic indie sound from motel room recordings to packed out shows in 2019 with breakout single “Lost Cause//“and a go-for-it, all-or-nothing mentality. The Cleveland-born, Wisconsin-based performer, Kenneth La’ron aka KennyHoopla (inspired by a scene in Spongebob, no less), started making music just three years ago in a rare collision of artistic synergy. “I used to breakdance, I used to paint, I used to do photography. I thought if I could conquer every art medium, I’d get closer to it,” says Kenny. “Something in me kept telling me it was time to make music.” Born in Cleveland, he grew up absorbing a diverse variety of music, art and breakdancing; The Drums, Funeral Suits, Common and Teen Suicide are credited as some of his greatest influences. His music is intimate, thoughtful and self-labeled as “new wave nostalgia.” KennyHoopla has performed alongside Injury ReserveJack HarlowOmar ApolloTrapoYung GravyAlex WileyBeabadobeeYoshi Flower and Gabriel Black.

To Buy / Stream how will i rest in peace if i’m buried by a highway?//: KennyHoopla: 
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