12AM DROPS MUSIC VIDEO FOR THE HARD-HITTING TRACK “SKI MASK” FT. JUTES
12AM DROPS MUSIC VIDEO FOR THE HARD-HITTING TRACK “SKI MASK” FT. JUTES
DIRECTED BY 12AM AND CHRIS VILLA
WATCH HERE
“Armed with 12AM’s creative input and direction, the video is stack full of subliminal messages rightly serving a visual depiction to the hard-hitting track’s strong vocals and melody.”
Critical Praise:
“12AM has been having a massive year without being able to tour, the Canadian artist has an innate ability to draft big choruses which is why more and more artists are tapping in to use his melodic talents.” – Lyrical Lemonade
“It seems like everyone is trying to glorify the turn up right now; and 12AM definitely does that.” – HIP HOP CANADA
Ski Mask:
(June 25th, 2021) – Directed by 12AM & Chris Villa (Director for Post Malone’s “Saint-Tropez” and “Tommy Lee”, Tyla Yaweh’s “Stuntin’ On You” feat. DaBaby), prolific storyteller 12AM drops the music video for his latest single “Ski Mask” Ft. Jutes. The “Spring Breakers” inspired video comes as an addition to a string of collaborations between 12AM and Chris Villa. “Me and Chris work easy together and I’ve learned a lot from him from doing multiple videos and he let me do my thing for this video, he had ideas I had ideas and we met in the middle, but when I wasn’t in the shots I loved being behind the camera and having my vision come to life.” Armed with 12AM’s creative input and direction, the video is stack full of subliminal messages rightly serving a visual depiction to the hard-hitting track’s strong vocals and melody.
WATCH “SKI MASK” Ft. Jutes HERE
“Ski Mask” has had immediate success landing Spotify’s Hip Hop Central and Tear Drop playlists on release and arrives as a follow up to “come over” and “voices,” whose popularity resulted in early rotation on Apple Radio 1 premieres with Travis Mills and media coverage including cultural tastemaker Lyrical Lemonade. Adding to mainstream radio and media coverage, praise for upcoming releases can be seen on social media from artists such as Travis Barker, Tyla Yaweh, and Elijah Woods. “Ski Mask” Ft. Jutes truly depicts 12AM’s ability to capture and earn fans.
About 12AM
Los Angeles- based, Ottawa native Matthew Dubois better known as 12AM is an emerging alternative R&B singer stemming from the ever-expanding Canadian music scene.
Earning love from streaming platforms and radio alike, 12AM’s releases have landed consistent debuts on New Music Playlists in the US & Canada, garnering early support in rotation on Apple Music 1 Radio which led to premieres with Travis Mills for “love dies” & “come over”. Notably 12AM boasts over 15 Million artist streams with 6 Million of those branching from viral tracks “Voices” and “come over”.
No stranger to media coverage and acclaim from tastemakers, praise can be seen coming from industry key players such as Lyrical Lemonade who said “12AM has been having a massive year without being able to tour, the Canadian artist has an innate ability to craft big choruses which is why more and more artists are tapping in to use his melodic talents.”
A prolific storyteller, 12AM consistently writes for other artists as well as himself. 12AM can be seen frequently working with Elijah Woods and Omer Fedi (Kid Laroi “Without You”), (24kGoldn & Iann Dior “Mood”) & (Lil Nas X “Montero”) also regularly working with producers Midi Jones, Bizness Boi, and NGHT NGHT. Apart from writing and making music 12AM has an extensive touring background, in his most recent run touring North America with Souly, 12AM completed over 30 show dates on a single tour amassing sold out venues in Salt Lake City and Toronto. Touring accolades include dates with Internet Money, Iann Dior, Jez Dior, 24kGoldn, Jutes, and Trevor Daniel. A one-of-a-kind artist, 12AM’s passion and pain shine through his music-making and unique story telling ability.
With highly anticipated upcoming releases with Travis Barker, Jutes and Pyrex, paired with the heavy hitting management team of Tes Siyoum (Tyla Yaweh) and Alec Strasmore (Formerly Post Malone), 12AM is creating the pathway for a summer 2021 takeover. 12AM’s repertoire is only at its inception, the future looks incredibly bright for the multifaceted and highly talented singer.
Listen/Buy “Ski Mask” Ft. Jutes : LINK HERE
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