Swagger Rite started rapping at the age of 13, finding equal inspiration in technical, old-school rappers like Big Daddy Kane as aggressive trapsters like Waka Flocka Flame and Gucci Mane. Getting his first taste of the industry as a dancer in Toronto, Swagger was discovered by well-known music video vanguard, Director X, and was hand selected to dance in Rihanna’s « Pon De Replay » video and various Sean Paul videos. Growing up near Toronto’s Weston Road (noted on Drake’s “Weston Road Flows”), Swagger Rite saw a life full of dualities; success and heartbreak, hustling and blue-collar work, fame and dead ends. These same dualities envelop his music strongly and allow him to share the complexities of his community. In creating his own music, Swagger has amassed a following of supporters via indie releases on Soundcloud (over 2.5 million combined streams), which includes a notable collaboration with Ski Mask the Slump God and Kid Buu titled “Drop”.
Swagger Rite’s distinctive flow continues to keep fans wanting more, with Swagger sharing anthems as diverse as the Caribbean-flavored « Friends » and the mournful « Judah, » which samples XXXTentacion‘s « Jocelyn Flores. » Prior to the NBA Finals, Swagger Rite gained traction with the Toronto Raptors anthem « Finals, » which earned over 200k plays on SoundCloud. His rise has continued with the lead single “Drop Top” off his EP Swagged Out Pedestrian, which was featured in the third episode of the HBO show “Euphoria” starring Zendaya alongside executive producers Drake and Future the Prince.
Swagger Rite continues to push himself and doesn’t plan on slowing down anytime soon!