Press Release

SWAGGER RITE AND ROY WOODS RELEASE OFFICIAL VIDEO FOR “DRUGS & LOVE”

SWAGGER RITE AND ROY WOODS RELEASE OFFICIAL VIDEO FOR “DRUGS & LOVE”

swagger rite

(Toronto, ON – February 12, 2021) – Today, Swagger Rite and Roy Woods drop the official video for their smash “Drugs & Love,” watch it HERE. The synth-heavy, moody new track adds to Swagger Rite’s eclectic body of work, and the video serves as the directorial debut for Woods, who is signed to Drake’s OVO Sound/Warner Records Inc. The Toronto rappers join forces with producer DIMI, creating a song that elicits a vibey, hazy feel and a signature hometown sound.

The video, filmed in the outskirts of Toronto (Kawartha Lakes) and edited by Zac Facts (Jessie Reyez, Wiz Khalifa, Future), is a cinematic take on a the duo hallucinating about having a mysterious house party in a secluded forest. The 23-year-old, Toronto native, Dragan Andic, who directed the video alongside Woods, ups the trippy visuals with fast-paced shots, set in a winter wonderland of glass mansions and models.

About the video, Swagger says, “It was great to have my brother Roy as a co-director on this.  It made the project more special.”

“Drugs & Love” made its audio premiere on Flow 93.5’s Made In Toronto radio broadcast in Dec. 2020, and will be featured on Swagger Rite’s forthcoming EP, The Detour, set for release later this year.

About Swagger Rite
Since making his debut into the music industry with his 2016 mixtape P.O.M.E. (Product Of My Environment), Toronto artist Swagger Rite has crafted his sound to draw from multiple genres to convey life experiences rooted in street tales and limitless dreams.

In 2019, Swagger Rite released his debut album, The Swagged Out Pedestrian, allowing him to reach multiple milestones for a new artist. Some of those moments include performing shows throughout the United States, playing Veld Festival in Toronto, having his single “Drop Top” showcased in HBO’s Euphoria, and being featured in CBC Music’s mini-series Drake’s Plan. While the sounds of hip-hop, R&B, pop, and rock have permeated Swagger Rite’s music, for his forthcoming EP The Detour, Swagger Rite is ready to reveal new layers to his artistry, in 2021.

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