SONY MUSIC ENTERTAINMENT CANADA INC. PRIVACY POLICY

SONY MUSIC ENTERTAINMENT CANADA INC. PRIVACY POLICY

Your privacy is important to Sony Music Entertainment Canada Inc. (“Sony Music” or “we”). That is why we want you to be informed about how we protect the privacy of visitors to the www.myplay.com site (the “Site”). Please take a moment to read the following policy, which describes Sony Music’s practices for the collection, use and disclosure of personally identifiable information submitted to the Site. Third party websites that are linked to the Site may have different policies; please review the privacy policy notices on those sites for further details.

The Information We Collect and How We Use It

We do not collect personally identifiable information about you on this Site without your knowledge, and all such information is collected directly from you. When you register to join our mailing lists, enter our contests, complete a survey, or other otherwise communicate with the Site, we will ask you for personal information such as your name, e-mail address, street address, telephone number and other information related to your musical tastes. We use the personal information you provide to us for the specific purpose for which you provided the information. For example, when you give us your e-mail address in order to receive updates on a particular artist or type of music, that address is added to the e-mail list for that particular artist or type of music. We may also use your information to contact you in order to direct you to content that we think you will be interested in according to your preferences. For example, we may email you to notify you of contests which may be of interest to you. Note that you are not required to provide us with any personal information, but if you choose not to, you may not be able to participate in some of the activities on this Site.

Contests

For contests conducted on this Site, we use the personal information you provide only for the purpose of contacting you if you win a prize and sending the prize to you. We do not use contact information contained in contest entries to create mailing lists or for any other purpose. For further information about how we handle entries to a particular contest, please consult the specific contest rules.

Community Functions

When you register to join a forum, chat room, message board and/or other community function, we ask you for your e-mail address, a user name and password. We will only use this information for the purposes of validating your access to the forum or chat room. However, please be aware that your user name will be shown to other users in the forum, chat room or message board. Please keep this in mind when you choose your user name. All such e-mail addresses are used only to protect the security and integrity of the site, such as to take action against visitors who post inappropriate material or harass other visitors. Please be aware that we use “cookies” to support our forums and chat rooms so that you can browse other websites without having to log back in.

If you at any point you wish to cancel your access to a forum, chat room, message board or other community function, please forward such requests to us at forums-admin@sonymusic.ca. You can make a request to view the information you have provided to us by e-mailing us at forums-admin@sonymusic.ca. If you find any errors in this information, please contact us and we will try to correct the error or explain how you can correct it.

“Clickstream Data” and Cookies

Some information may automatically be collected as you browse our Site. Our web server automatically collects information known as "clickstream data," such as the domain name of the service providing you with Internet access, the Internet protocol (IP) address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, pages viewed, information searched for, access times and other relevant statistics. We also use “cookies” on our Site. “Cookies” are pieces of information that a web site transfers to the hard drive of a visitor's computer for record-keeping purposes.

We use clickstream data and cookies only in the aggregate (in a non-identifiable manner) to measure the use of our site and to administer and improve our site. When we collect personal information, we may extract some of the information and combine it with other information, such as clickstream data. This combined information is used and analyzed only at an aggregate level to help us understand trends and patterns.

Sharing with Related Third Parties

Since Sony Music is part of a global organization, personal information you submit to the Site may be shared, (for example, for storage and processing purposes) among Sony Music affiliated companies in other countries including, but not limited to, the United States.

Personal information collected on this site may be shared with those with whom we contract to carry out the internal operations of the site (for example, to send you a promotional item that you have requested on the site.). These third party contractors have agreed to use personal information of Site visitors only for the purposes of carrying out these site operations. To the extent required or permitted by law, we may also collect, use and disclose personal information in connection with security-related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements. We may also use your information as permitted by law to perform credit checks, report or collect debts owed, or protect our rights or property, our website, or its users.

We may send you e-mail promotions and special offers from reputable third parties in whose products and services we think you may have an interest. We may also disclose demographic information in an aggregated basis to our marketing, advertising and promotional partners.

Security

We use current industry standard technology to maintain the confidentiality and accuracy of the personal information you provide to us. We periodically review our security measures to ensure the security of your information. However, we cannot guarantee that any information you submit to us will be free from unauthorized third party intrusion. As a result, Sony Music shall not be responsible or liable for any loss of privacy, disclosure of information, harm, damage or loss that may result from your transmission of any information to us.

Children

If you are under 13 years of age, you should not provide any personally identifiable information on this Site without the knowledge and permission of your parent or guardian. There are certain web pages within our website that require users to be at least 13 years of age. This may mean that you will be unable to participate in some activities on the site. All contests that are held on this site are limited to persons above a certain age. Accordingly, we ask each contestant to provide year of birth, as well as name, address, and e-mail address. If the year provided indicates that the contestant is underage, the information submitted is deleted. Please refer to the specific age requirements for each contest as rules may vary from contest to contest.

Sale of Assets, Merger, Acquisition or Bankruptcy

Information we collect from you may be transferred to a third party as a result of a sale, acquisition, merger or bankruptcy involved Sony Music.

Opt-Out

If you at any point no longer wish to receive communication from Sony Music, please forward such requests to us at webmaster@sonymusic.ca. If you at any point you wish to cancel your access to the forum or chat room, please forward such requests to us at forums-admin@sonymusic.ca. You can make a request to view the information you have provided to us by e-mailing us at forums-admin@sonymusic.ca. If you find any errors in this information, please contact us and we will try to correct the error or explain how you can correct it.

Contact Us

If you have any questions or comments concerning this Privacy Policy or would like to review, update, change or delete personal information we have collected from you please send a letter to the Privacy Department to:

Sony Music Entertainment Canada Inc.
150 Ferrand Drive, Suite 300
Toronto, ON M3C 3E5

Attn: Privacy Department

Your Acceptance of These Terms

By using the Site you consent to our collection and use of your personal information as described in this policy. We reserve the right to modify this privacy statement and related business practices at any time by posting updated text on this Site, and your continued use constitutes acceptance of those changes. Thank you for visiting the Site, and for taking the time to read this policy.

Last Revised: February 2009